Pink OctopusPrivacy Policy
The short version. Pink Octopus is a text-message assistant that helps parents run family life: the calendar, pickups, lists, reminders and school logistics. We collect only what we need to do that for you. We never sell your information, never use it for advertising, and never use your family's conversations or your Google data to train AI models. Nothing is sent, booked, bought or called on your behalf without your YES (or SEND for messages). You can see everything we keep, and delete it, by text.
1. Who we are
Pink Octopus (“Pink Octopus,” “we,” “us”) provides the Pink Octopus service at pinkoctopus.com and through text messages (iMessage and SMS). This policy explains what information we collect, how we use it, who we share it with, how long we keep it, and the choices you have. It applies to the Pink Octopus website, the text-message service, and any page we send you a private link to.
2. Information we collect
Information you give us
- Account details: your first name, mobile phone number and zip code (from the sign-up or waitlist form, or by text).
- What you text us: messages, photos (for example a school flyer), voice memos, contact cards you share, and files you send. From a shared contact card we use only the name and phone numbers.
- Family information you ask us to keep: for example your children’s names, birthdays, grades and schools; activities, events, carpools and who is driving; lists, to-dos, homework, meals and reminders; contacts such as a pediatrician or coach; birthdays you want to remember (with what that person likes and gifts you gave), including birthdays already in your Google contacts if you ask Pink Octopus to import them; sizes, preferences and notes; and, if you choose, health records such as checkups, vaccines, allergies and medications.
- People you add: the name and phone number of adults you invite to your family (for example a partner, nanny or grandparent). They join only if they reply YES.
- Group chats: if you add Pink Octopus to a group text, the messages in that group, and the names people share there.
Information from services you connect
- Google (only if you connect it): see Section 4.
- Calendar links you share: public or private calendar feeds you send us (for example a school or team calendar) so their events appear in your plan.
- Logins you save for errands: if you choose to save a website login for Pink Octopus to complete a task for you, it is stored encrypted and used only for the tasks you approve.
Information collected automatically
- Message delivery and timing records, and basic service logs (for example errors and how long a reply took), used to run and fix the service.
- On our website, standard server logs (such as IP address and browser type) used for security and rate limiting. We do not use advertising cookies or third-party trackers.
3. How we use information
- To provide the service you asked for: understanding your messages, organizing your family’s plan, and sending the texts you expect (replies, reminders, a morning rundown, an evening heads-up and other updates you can turn off).
- To take actions you approve, such as sending an email, calling a business, booking or ordering. We ask for your YES (or SEND) before each one.
- To keep the service safe, reliable and free of abuse.
- To improve Pink Octopus using anonymous, aggregate counts (for example how many families accepted a seasonal plan), which contain no names, messages or family identifiers and are only used once a pattern appears across many families. If Pink Octopus makes a mistake, it may ask whether you want to share that example with our team; only with your YES do we receive a short excerpt with names, numbers, emails and addresses removed, and we delete it after 30 days.
- To communicate with you about your account, including the waitlist and service updates.
We do not sell your information, share it for advertising, or build advertising profiles. Mobile numbers and text-message consent are never shared with third parties or affiliates for marketing.
4. Google user data
Connecting Google is optional. You choose what to connect on a Pink Octopus page: your calendar, your email, or both. Here is exactly what we access and why.
| Google access | What Pink Octopus does with it |
|---|---|
| Google Calendar (read and write) | Reads your events and busy times so your family plan, reminders and conflict checks are accurate; adds or updates the family events you ask for; and, only if you ask, imports the birthdays Google shows from your contacts into your birthday book. |
| Gmail (read) | Finds and summarizes emails when you ask (for example “find the coach’s email”). If you turn on inbox watching (by replying YES), it checks new family-related emails (school, activities, appointments, forms, deadlines) every few minutes and texts you what needs you; promotions and social emails are skipped. To watch for a reply you asked about, it looks only at the sender and subject. It does not open attachments unless you approve. |
| Gmail (send) | Sends an email you asked for, only after you see the exact draft and reply SEND. |
| Basic profile (email address) | Shows you which Google account is connected. |
- Use: Google user data is used only to provide and improve the user-facing features you asked for, as described above.
- No training: Google user data is never used to train or improve AI or machine-learning models, ours or anyone else’s.
- No selling or advertising: we never sell Google user data or use it for advertising, and never transfer it to data brokers or information resellers.
- Sharing: Google user data is shared only with the service providers needed to run the feature you asked for (our hosting provider, and our AI provider to read and summarize the content you asked about), under contracts that limit their use to providing the service; as required by law; or with your consent.
- Human access: no person at Pink Octopus reads your Google data unless you ask us to (for example for support), it is needed for security or to investigate abuse, or it is required by law.
- Storage: your Google access tokens are encrypted at rest. We keep only what a feature needs, such as an event added to your plan or a short summary you asked for, not copies of your mailbox.
- Disconnecting: you can disconnect Google at any time from your private Pink Octopus account page (text “my account”) or at myaccount.google.com/permissions. When you disconnect through Pink Octopus, we revoke our access with Google and delete the tokens we held.
Limited Use. Pink Octopus’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
5. How we share information
- Inside your family: adults you invite see what their access allows. Full access sees and can change everything. Helper access covers the schedule, pickups, lists, homework, meals, reminders and allergies, but not health records, private notes or anything involving money. You can change or remove anyone’s access at any time.
- In group chats: Pink Octopus only uses what is said in that group, and never brings private family information into it.
- People you ask us to contact: when you approve a message, email or call, we share what is needed for that task with the person or business you chose.
- Service providers who process data on our behalf: message delivery (Sendblue), AI processing (Anthropic), hosting (Render), and, only when you use those features, Google (calendar and email you connect), Twilio (phone calls you approve), Stripe's Link (purchases you approve with Face ID in the Link app; Pink Octopus receives only a one-time card for that exact purchase, uses it to complete the checkout, and never stores it or your real card), Deepgram (voice memos) and web search providers (for searches you ask for). They may use the data only to provide their service to us.
- Legal and safety: if required by law, or to protect the rights, safety or property of our users, the public or Pink Octopus.
- Business transfer: if Pink Octopus is involved in a merger, acquisition or sale of assets, your information may be transferred under this policy, and we will tell you before it becomes subject to a different policy.
6. How long we keep information
- Text messages and conversation history: deleted automatically after 90 days.
- Your family plan, lists, contacts and notes: kept while your account is active, until you delete them.
- Approval requests and records of actions taken for you: kept up to 90 days.
- Shared improvement examples: deleted after 30 days.
- Group-chat messages: erased after 30 days, and right away if anyone in the group says “Pink Octopus leave.”
- When you delete your account, we delete your family’s information from our active systems. Encrypted backups are overwritten on a short rolling schedule.
7. Your choices and rights
- See what we keep: text “what do you know about me.”
- Delete one thing: text “forget that,” or name what to forget.
- Delete everything: text DELETE EVERYTHING, then confirm, to permanently erase your family’s account.
- Stop texts: text STOP at any time. Text HELP for help.
- Disconnect Google: see Section 4.
- Depending on where you live, you may have rights to access, correct, delete or port your information, or to object to certain uses. Email hello@pinkoctopus.com and we will respond within the time the law requires. We will not discriminate against you for using these rights.
8. Children
Pink Octopus is for adults 18 and over. Children do not use the service. Information about children is provided by their parent or guardian, who controls it and can delete it at any time. Children’s information is never used for advertising, never shown outside the family unless the parent asks, and never used to train AI.
9. Health information
If you choose to store health records, they are encrypted at rest, kept out of calendar feeds and group chats, and hidden from Helper access. Pink Octopus is an organizer, not a medical provider, and does not give medical advice.
10. Security
We protect information with encryption in transit and at rest for sensitive data (including messages, health records, saved logins and Google tokens), access controls, safeguards against instructions hidden in emails or web pages, and monitoring. No system is perfectly secure; if we learn of a breach affecting your information, we will notify you as required by law.
11. Changes to this policy
If we make material changes, we will update this page and tell you by text before they take effect.
12. Contact us
Questions or requests: hello@pinkoctopus.com, or text “real person” to Pink Octopus.